Hair & wellness for women 40+

Strength for the years that matter.

Thoughtfully formulated for women in their 40s, 50s and beyond. Our first ritual, a daily softgel paired with a scalp serum for fuller-looking hair, is in development now.

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Made for 40+

Formulas designed around the changes women actually notice after 40, not one-size-fits-all.

Clean by design

Plant-based softgels. No fish-derived ingredients, no iron, no unnecessary fillers.

Quality first

Our formulas will be made in cGMP-certified US facilities and third-party tested, batch by batch.

“Forti” for strength. “Vie” for life. Fortivie is built on a simple idea: feeling strong and confident shouldn’t have an age limit.

These statements have not been evaluated by the Food and Drug Administration. Our products are not intended to diagnose, treat, cure, or prevent any disease.